I’ve just overheard the father of a portrait client say about a fabulous framed portrait of his daughters…
” I’m not paying €xxx for something off a computer “
It’s not often I hear this kind of comment but when I do it does make me a little upset. Why? Because that person sees absolutely no value in my skill as a portrait photographer. They think it was just a ‘snap’ and that a computer did all the work.
I feel worthless, under-valued and to be honest I just think “why do I bother trying to make a living from photography?”. I get that horrible feeling in my tummy for hours and days….
But then I remember this wonderful little article written by Lori Osterberg.
’10 Reasons Professional Photographers Charge What They Do.’
*Please note I’ve changed a few of the Amercian references in this but you can see the original post here
10. Professional photographers are in business, and as a business, need to make a profit. Because they make it their career, they dedicate themselves to becoming the best they can be, and share that knowledge with their clientele.
9. Professional photographers have to buy professional equipment. Nope, they don’t just pick up a point-and-shoot from Argos and declare themselves a professional. They spend thousands upon thousands of Euro’s getting multiple camera bodies, the finest lenses, flash equipment for every situation, tripods, light stands, backdrops, props, carrying and storage cases. And then when you think you have it all – you need to get backups for everything to make sure you never miss an image. Don’t forget premises, insurance, advertising, electricity, VAT, phone lines, internet etc.
8. Professional photographers continue their education, and learn as much as they can about the business. They join groups like Irish Professional Photographers of Association. They attend seminars and training by some of the best names in the business. They concentrate on becoming the best they can be.
7. Professional photographers don’t just snap a picture, they create a photograph. They understand positioning. They understand lighting. They understand placement. You’re not just paying for the ability to place a finger on the trigger and take a picture. You’re paying for the years of experience it took to create the perfect image.
6. Professional photographers can spend hours producing one professional photograph. Time can include:
* creating the marketing
* answering emails and phone calls
* meeting with the client to talk about the event
* setting up for the event
* drive time to and from the event
* time for the actual photographing
* running to and from the lab
* meeting with the client for previews and decisions
* processing the image
* retouching the image
* mounting the image
* framing the image
* packaging the image
* dropping off final images
* production work
* follow up work
Add it all up, and you can see why one portrait session may include hours worth of work. It’s impossible to stay in business if you only make a few cent per client.
5. Professional photographers have to be more than photographers. They have to be CEOs and marketers, and bankers, and salespeople, and I.T. workers, and cleaners, and buyers, and negotiators, and networkers, and drivers, and organizers. And photographers. That’s a lot of skills for one person to master.
4. Professional photographers will do it all. Want to get married at the top of a 14,000 foot high mountain, where the only way up is a 30 minute ski-lift ride? A professional photographer will be there. Want a portrait running through the waves on a Connemara beach (eek, cold!)? A professional photographer will be there.
3. Professional photographers aren’t just order takers, they provide total customer service. Professionals photograph dozens or even hundreds of clients a year. They understand what looks good, how to put together albums/frames and how to group multiple photographs together. Their goal is to provide you with what you need and what’s best for you – not just have you sign on the dotted line.
2. Professional photographers watch for the newest, most innovative, creative products available. They stay up to date on industry news, and find things that perfectly match their clients taste. They don’t try and fit you into something you don’t like – they find out what you want and search the world over for the perfect things. They are the professional.
1. Professional photographers have the knowledge and the skill to make you look the best you can be. I can buy a hammer for a few Euros at the DIY store. Yet I can spen hundreds of euros for a handyman to repair my house. I have a lovely set of professional Chef’s Knives but I can’t cook like Gordon Ramsey. It’s not about the tools; it’s about the outcome.
Sure, anyone can buy a camera and take a picture. You can head down to your local shopping centre, wait several hours and have a part timer place you on an X and snap a few pictures. But they can’t get what a professional can get. They won’t concentrate on expressions. They won’t advise you on outfits and locations. They won’t provide 110 percent customer service. You won’t get a professional portrait.
Isn’t it time to see a professional?